Marketing Ethics
Submitted by: Ryan PitylakTuesday, May 6th, 2008
Business ethics literature has become increasingly important over the past few years.
John Tsalikis and David J. Fritzsche wrote an article on business ethics that divided ethics into normative and empirical sections, with more emphasis given to the to the empirical side. These ethics taught in their paper can be applied to people in any community. The work of marketing ethics is typically overlooked by internet marketings today, but there has been a deep history of literature, which can be leveraged to understand how to ethically market today.
