Ryan Pitylak Marketing Blog

E-consultancy wrote a report about B2C marketing in 2008.  What’s shown is that over 44% of companies feel like they need to increase their lead generation efforts.  This is a big opportunity for internet marketers.

Marketing Pilgrim highlights the different lead generation channels that people use to generate leads.  SEO, Email, and PPC topped the list as the most profitable channels.

Email marketing to in-house lists is an extremely valuable tool for businesses that is often overlooked.  SEO and PPC are typically considered, but some companies find SEO overwhelming.  Consider hiring a marketing expert to help you with your company’s internet marketing needs.

I had a birthday BBQ last month and my friend was twittering back and forth with her friends (great party huh!). Well, no, we actually had a fun time, but I just didn’t realize how popular twitter had become over the past year. I know they launched at SXSW, which is where I was coincidentally showcasing a start-up I was working on at the time, www.unlockaustin.com.

Twitter really got it together! And, now, for those of you who are not paying attention, Twitter will infiltrate your life, just like Myspace did, just like Facebook did. Get ready!

Company Fesses Up to Corn-Popping Cellphone Clips

Viral marketing is taking an interesting twist these days. It’s exciting to see companies “murking,” as described by New York Times Magazine writer Rob Walker, which is a form of stealth advertising by a company.

This ad was great because they took a common fear and tied it into their product. Are you afraid of cellphone signals frying your brain? Well, they can pop pop-corn (so goes the ad). What does that mean for the consumer? Well, obviously, you should buy a blue-tooth headset. Sometimes the brand of the advertiser is less overt. For example, you could just have a person using a bluetooth headset toward the end of the ad in a less obvious way, and it would still get the message across.

Viral marketing is taking a serious twist, and it’s going to continue to be very interesting. We’ll see more companies perform more fun and exciting stunts to get the attention of the consumer, and ultimately, the consumer not necessarily know what is advertising and what isn’t advertising. Isn’t that the end goal of the ad agency anyway? The goal is to make more people consume the brand. Well, if the messaging is seeping into your body from every angle, it’s hard not to consume the brand….

Ryan Pitylak performs many services, among which are Viral Marketing Services

PPC marketing requires good quality scores for a successful marketing program.  A great article was written here:10

Ways To Increase Your Adwords Quality Score - A Mini Case Study

This is an incredible analysis on how to deal with low quality scores.  A great read for any PPC expert!

“Believe the hype. The Internet and the World Wide Web have become the most important new communication media since television, and ones that are fundamentally reshaping contemporary understanding of sales and marketing.” - Jim Sterne. During the last part of the 1990s, the Internet boom saw all kinds of brand new companies that were developing services and products that literally capitalized on the Internet’s potential.

Unfortunately, the push-to-market often resulted in very poor planning and many business models failed to include realistic and profitable business objectives. When the year 2000 ended, many of the above mentioned companies closed their doors. After this black period, the surviving and the new opened companies realized that the web-based strategies and techniques must be taken into consideration just like any other classic marketing tools. The basic questions regarding marketing must still be answered, some of them are:

• Are the business models realistic?
• Who are the customers?
• Which mix marketing strategies are efficient?
• What is the competition doing?

Besides these traditional issues, the internet marketing world had other things to offer:

• Search Engine Optimization ( SEO ) – considered by many to be the most cost-effective method for attracting visitors to a website by getting that website listed on top search engines and directories. This method asked many crucial questions, such as: How can this be accomplished in an efficient way? On-site or off-site optimization? Which keywords are most efficient?
• Pay Per Click Advertising ( PPC ) – the quickest and easiest method to create instant online presence. All PPC campaigns can be created and launched within 2 weeks and the costs are determined by the keyword search volume and the keyword market value. The most important question regarding this method is: How to ensure that owners get the most return on their investment?
• E-Mail Marketing – a custom newsletter design which is combined with a very powerful e-mail management system that sends engaging e-mail, promotions, newsletters, which will stand out above the rest, is one marketing method. Questions raised by this method are: What is a drip campaign? What is an auto-responder?
• Advanced Web Statistics – this method brings more information besides the basic question of how many hits the site receives. These statistics allow owners to measure vital information in a very easy matter, some of the info includes: Where are the visitors coming from? How long do they stay on the website? Which pages are the most popular among visitors? Which of the pages cause visitors to exit the website? The most important issue regarding this method is diagnosing the problem areas and determining the results of a campaign.

In the future, websites will be more personalized, as they will cater to consumers and niche markets. Internet marketing through audio newsletters will probably become a more accessible tool for targeted audiences. Other predictions made by experts regarding the future of Internet Marketing are:

• 50% of experts affirm that anonymous, free, music file sharing on P2P (peer-to-peer) networks will still be easy to perform a decade from now
• 59 % of experts agreed with a prediction that more and more business and government surveillance will occur as computing devices proliferate and become embedded in appliances, phones, clothes and cars
• 56% of experts agreed that as telecommuting and home-schooling expand, the boundary between leisure and work will reduce and family dynamics will change due to this reason
• 57% of experts agreed that virtual classes will become more widespread in formal education and that students might, at least occasionally, be grouped with others who share their interests and skills, rather than by age

All things considered, Internet Marketing is one of the most important aspects of the Internet world and many people are considering that this domain will have a very long future, along with the Internet. All website owners will have to take into consideration at least one Internet Marketing technique.

Ryan Pitylak helps business owners and marketing professionals understand how to market more effectively online.

Riyad Eid, Myfanwy Trueman, and Abdel Moneim Ahmed wrote an article about the critical success measures of B2B businesses.  A few of their key findings include:

1. The current speed of technological innovation in Web site design, and the increasing competitiveness of the medium, requires global marketers to continue assessing their Internet sites’ perceived value among target groups across countries.
2. Web site must have clear and consistent information. Like all other marketing media, customers compare the value of information they get and its helpfulness in aiding them in decision making.
3. The Internet allows companies, regardless of size, to reach international markets at reasonable cost. It means that the Internet and its tools have eliminated the prohibitive barriers for many companies to work globally. However, before going global by the Internet a company should make some marketing preparations and redefine its organization, since the Internet environment has changed the rules of traditional business.

Ultimately, companies will succeed in their online marketing based on their ability to successfully penetrate their markets.

Ryan Pitylak

Business ethics literature has become increasingly important over the past few years.

John Tsalikis and David J. Fritzsche wrote an article on business ethics that divided ethics into normative and empirical sections, with more emphasis given to the to the empirical side.  These ethics taught in their paper can be applied to people in any community.  The work of marketing ethics is typically overlooked by internet marketings today, but there has been a deep history of literature, which can be leveraged to understand how to ethically market today.